For Advertisers

Brand safety, performance, continual optimisation, creative solutions for less usual campaigns. We know as well as anyone in the online industry what advertisers need. More than that we have experience of successfully delivering the one without compromising the other.

Our experience includes working with advertisers across most verticals over the past few years. We also know how to look after the specific needs of agencies and help them look good in front of their clients.

Brand Safety

Having been involved with the IAB and IASH brand safety initiatives from the earliest days, we understand in depth how brand damage happens through careless network placements and how to avoid it. We believe that the way to provide brand assurance lies in excellence in media management rather than membership of a trade body.

At IMS, we believe it is vital for us to know exactly what domains advertisers' campaigns are running on and those domains should be individually approved for performance and brand safety criteria. For this reason, IMS only places brand sensitive campaigns on a limited white list of approved sites that we ourselves have reviewed in depth for content.

We will be happy to discuss your brand safety concerns and provide you what reassurance your client requires to place campaigns with confidence.