New modal overlay ad formats launched

Interactive Media Sales has launched a new range of modal overlay online display advertising formats to be served on named sites, channel and network offerings. These adverts enable advertisers to take over the page with high impact content suitable for direct response and branding campaigns. Publishers will also stand to benefit for the increased mix of premium paying campaigns in the mix.

The modal overlays allow advertisers to display content including HTML, Flash or video in a translucent closeable overlay sitting on the page. The format can also be used to reskin the page with branded backgrounds and all these options can be served together with standard inpage companion ads.

Examples of the new formats can be viewed by following this link: http://www.interactivemediasales.com/demo

For more information on how you can incorporate this format into your campaign, please contact Tom Parkin on 01752 603947.